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SEC FORM 3 SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person^*

ZAFFARONI KEVIN R

(Last)

(First)

(Middle)

(Street)

(City)

(State)

(Zip)

2. Date of Event Requiring Statement (Month/Day/Year)
11/13/2003

3. Issuer Name and Ticker or Trading Symbol
ACXIOM CORP [ ACXM ]

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
Organization Leader

5. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock, $.10 Par Value	75.2002	D
Common Stock, $.10 Par Value	10.529	I	by Managed Account 1⁽¹⁾

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
1. Title of Derivative Security (Instr. 4)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
Non-Qualified Stock Option (right to buy)⁽²⁾	04/01/2001	03/31/2016	Common Stock, $.10 Par Value	1,054	11.08	D
Non-Qualified Stock Option (right to buy)⁽²⁾	⁽³⁾	08/07/2016	Common Stock, $.10 Par Value	15,594	11.14	D
Non-Qualified Stock Option (right to buy)⁽²⁾	⁽⁴⁾	10/01/2016	Common Stock, $.10 Par Value	10,351	11.14	D
Non-Qualified Stock Option (right to buy)⁽²⁾	04/01/2001	03/31/2016	Common Stock, $.10 Par Value	1,048	11.5	D
Non-Qualified Stock Option (right to buy)⁽²⁾	04/01/2001	03/31/2016	Common Stock, $.10 Par Value	1,804	13.325	D
Non-Qualified Stock Option (right to buy)⁽²⁾	⁽³⁾	08/07/2016	Common Stock, $.10 Par Value	8,070	13.925	D
Non-Qualified Stock Option (right to buy)⁽²⁾	⁽⁵⁾	08/05/2018	Common Stock, $.10 Par Value	14,763	15.1	D
Non-Qualified Stock Option (right to buy)⁽²⁾	05/28/1997	05/27/2012	Common Stock, $.10 Par Value	7,000	15.7	D
Non-Qualified Stock Option (right to buy)⁽²⁾	⁽⁶⁾	08/06/2017	Common Stock, $.10 Par Value	5,729	16.35	D
Non-Qualified Stock Option (right to buy)⁽²⁾	⁽³⁾	08/07/2016	Common Stock, $.10 Par Value	8,325	16.71	D
Non-Qualified Stock Option (right to buy)⁽²⁾	⁽⁷⁾	10/12/2014	Common Stock, $.10 Par Value	13,875	17.93	D
Non-Qualified Stock Option (right to buy)⁽²⁾	⁽⁶⁾	08/06/2017	Common Stock, $.10 Par Value	2,990	20.438	D
Non-Qualified Stock Option (right to buy)⁽²⁾	⁽⁸⁾	08/08/2015	Common Stock, $.10 Par Value	10,970	23.4375	D
Non-Qualified Stock Option (right to buy)⁽²⁾	⁽⁹⁾	05/19/2013	Common Stock, $.10 Par Value	2,164	24.24	D
Non-Qualified Stock Option (right to buy)⁽²⁾	⁽⁶⁾	08/06/2017	Common Stock, $.10 Par Value	3,108	24.525	D
Non-Qualified Stock Option (right to buy)⁽²⁾	05/26/1999⁽¹⁰⁾	05/25/2014	Common Stock, $.10 Par Value	10,341	26.08	D
Non-Qualified Stock Option (right to buy)⁽²⁾	05/24/2000	05/23/2015	Common Stock, $.10 Par Value	3,319	27.75	D
Non-Qualified Stock Option (right to buy)⁽²⁾	⁽¹⁰⁾	05/25/2014	Common Stock, $.10 Par Value	2,741	32.6	D
Non-Qualified Stock Option (right to buy)⁽²⁾	⁽⁹⁾	05/19/2013	Common Stock, $.10 Par Value	1,249	36.36	D
Non-Qualified Stock Option (right to buy)⁽²⁾	⁽¹⁰⁾	05/25/2014	Common Stock, $.10 Par Value	2,986	39.12	D
Non-Qualified Stock Option (right to buy)⁽²⁾	⁽⁹⁾	05/19/2013	Common Stock, $.10 Par Value	1,412	48.48	D

Explanation of Responses:

1. These shares are held under the Company's 401(k) Retirement Savings Plan.

2. This option has a tandem tax withholding right.

3. This option vests incrementally over a 6-year period. Date of grant is 8/8/01.

4. 50% of this option is fully vested. The remaining 50% vests incrementally over a 6-year period. Date of grant is 10/2/01.

5. This option vests incrementally over a 6-year period. Date of grant is 8/6/03.

6. This option vests incrementally over a 6-year period. Date of grant is 8/7/02.

7. This option vests incrementally over a 6-year period. Date of grant is 10/13/99.

8. This option vests incrementally over a 6-year period. Date of grant is 8/9/00.

9. This option vests incrementally over a 9-year period. Date of grant is 5/20/98.

10. This option vests incrementally over a 6-year period. Date of grant is 5/26/99.

	By: Catherine L. Hughes, Attorney-in-Fact For: Kevin R. Zaffaroni	11/24/2003
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Kevin Zaffaroni : Power of Attorney

                                                           POWER OF ATTORNEY


The undersigned hereby constitutes and appoints Catherine L. Hughes and Jerry C. Jones, or either of them, signing singly, as his
true and lawful attorneys-in-fact, for such period of time that the undersigned is required to file reports pursuant to Section
16(a) of the Securities Act of 1934 ("Exchange Act") due to his affiliation with Acxiom Corporation, to:

     (1)      execute for and on behalf of the  undersigned  Forms 3, 4 and 5 in  accordance  with Section  16(a) of the Exchange
              Act and the rules thereunder;

     (2)      do and  perform  any and all acts for and on behalf of the  undersigned  which may be  necessary  to  complete  the
              execution  of any such Form 3, 4 or 5 and the timely  filing of such form with the  United  States  Securities  and
              Exchange Commission and any other authority as required by law; and

     (3)      take any other  action of any type  whatsoever  in  connection  with the  foregoing  which,  in the opinion of such
              attorneys-in-fact,  may be of benefit to, in the best interest of or legally required by the undersigned,  it being
              understood that the documents  executed by such  attorneys-in-fact  on behalf of the  undersigned  pursuant to this
              Power of Attorney shall be in such form and shall contain such terms and conditions as such  attorneys-in-fact  may
              approve in their discretion.

The undersigned hereby grants to such attorneys-in-fact full power and authority to do every act requisite, necessary and proper to
be done in the exercise of any of the rights and powers herein granted, as fully to all intents and purposes as the undersigned
could do if personally present, with full power of substitution, hereby ratifying and confirming all that such attorneys-in-fact
shall lawfully do or cause to be done by virtue of this Power of Attorney and the rights and powers herein granted. The  ndersigned
acknowledges that the foregoing attorneys-in-fact, in serving in such capacity at the request of the  undersigned,  are not assuming
any of the undersigned's responsibilities to comply with Section 16 of the Exchange Act.

IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney to be executed as of this 14th day of November, 2003.



                                                                       /s/ Kevin Zaffaroni
                                                              --------------------------------------------------
                                                              Signature


                                                                       Kevin Zaffaroni
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