SEC Form 3 
FORM 3	UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940 	  
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1. Name and Address of Reporting Person*
HAMBUCHEN SCOTT D	

(Last)	(First)	(Middle)	
1 INFORMATION WAY	

(Street) 
LITTLE ROCK	AR	72202	

(City)	(State)	(Zip)	
	2. Date of Event Requiring Statement (Month/Day/Year)
01/07/2004 	3. Issuer Name and Ticker or Trading Symbol 
ACXIOM CORP [ ACXM ] 		
		4. Relationship of Reporting Person(s) to Issuer 
(Check all applicable) 
	Director		10% Owner	
X	Officer (give title below)		Other (specify below)	
Solutions & Products Leader	
	5. If Amendment, Date of Original Filed (Month/Day/Year)				
			6. Individual or Joint/Group Filing (Check Applicable Line) 
X	Form filed by One Reporting Person	
	Form filed by More than One Reporting Person	
	
Table I - Non-Derivative Securities Beneficially Owned	
1. Title of Security (Instr. 4) 	2. Amount of Securities Beneficially Owned (Instr. 4) 	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 	4. Nature of Indirect Beneficial Ownership (Instr. 5) 	
Common Stock, $.10 Par Value	99.0931	D		
Common Stock, $.10 Par Value	6.54	I	by Managed Account 1(1) 	
Common Stock, $.10 Par Value	236.113	I	by Managed Account 2(2) 	
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities) 	
1. Title of Derivative Security (Instr. 4) 	2. Date Exercisable and Expiration Date (Month/Day/Year)	3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 	4. Conversion or Exercise Price of Derivative Security 	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 	6. Nature of Indirect Beneficial Ownership (Instr. 5) 	
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares				
Non-Qualified Stock Option (right to buy)(3) 	(4) 	08/07/2016	Common Stock, $.10 Par Value	8,794	11.14	D		
Non-Qualified Stock Option (right to buy)(3) 	(5) 	10/01/2016	Common Stock, $.10 Par Value	8,756	11.14	D		
Non-Qualified Stock Option (right to buy)(3) 	04/01/2001	03/31/2016	Common Stock, $.10 Par Value	886	11.5	D		
Non-Qualified Stock Option (right to buy)(3) 	04/01/2001	03/31/2016	Common Stock, $.10 Par Value	4,578	13.325	D		
Non-Qualified Stock Option (right to buy)(3) 	(4) 	08/07/2016	Common Stock, $.10 Par Value	4,551	13.925	D		
Non-Qualified Stock Option (right to buy)(3) 	(6) 	08/05/2018	Common Stock, $.10 Par Value	8,488	15.1	D		
Non-Qualified Stock Option (right to buy)(3) 	(4) 	08/07/2016	Common Stock, $.10 Par Value	4,695	16.71	D		
Non-Qualified Stock Option (right to buy)(3) 	(7) 	01/28/2007	Common Stock, $.10 Par Value	547	17.38	D		
Non-Qualified Stock Option (right to buy)(3) 	(8) 	10/12/2014	Common Stock, $.10 Par Value	5,443	17.93	D		
Non-Qualified Stock Option (right to buy)(3) 	(9) 	08/08/2015	Common Stock, $.10 Par Value	8,071	23.4375	D		
Non-Qualified Stock Option (right to buy)(3) 	(10) 	05/19/2013	Common Stock, $.10 Par Value	827	24.24	D		
Non-Qualified Stock Option (right to buy)(3) 	(7) 	01/28/2007	Common Stock, $.10 Par Value	336	26.06	D		
Non-Qualified Stock Option (right to buy)(3) 	05/26/1999(11) 	05/25/2014	Common Stock, $.10 Par Value	4,074	26.08	D		
Non-Qualified Stock Option (right to buy)(3) 	05/24/2000(12) 	05/23/2015	Common Stock, $.10 Par Value	3,152	27.75	D		
Non-Qualified Stock Option (right to buy)(3) 	(11) 	05/25/2014	Common Stock, $.10 Par Value	538	32.6	D		
Non-Qualified Stock Option (right to buy)(3) 	(12) 	05/23/2015	Common Stock, $.10 Par Value	884	34.69	D		
Non-Qualified Stock Option (right to buy)(3) 	(7) 	01/28/2007	Common Stock, $.10 Par Value	406	34.75	D		
Non-Qualified Stock Option (right to buy)(3) 	(10) 	05/19/2013	Common Stock, $.10 Par Value	477	36.36	D		
Non-Qualified Stock Option (right to buy)(3) 	(11) 	05/25/2014	Common Stock, $.10 Par Value	586	39.12	D		
Non-Qualified Stock Option (right to buy)(3) 	(13) 	10/24/2015	Common Stock, $.10 Par Value	81	41.375	D		
Non-Qualified Stock Option (right to buy)(3) 	(12) 	05/23/2015	Common Stock, $.10 Par Value	929	41.63	D		
Non-Qualified Stock Option (right to buy)(3) 	(10) 	05/19/2013	Common Stock, $.10 Par Value	539	48.48	D		
Non-Qualified Stock Option (right to buy)(3) 	(13) 	10/24/2015	Common Stock, $.10 Par Value	42	51.719	D		
Non-Qualified Stock Option (right to buy)(3) 	(13) 	10/24/2015	Common Stock, $.10 Par Value	44	62.063	D		
Explanation of Responses:	
1. These shares are held under the Company's 401(k) Retirement Savings Plan. 	
2. These shares are held under the Company's Supplemental Executive Retirement Plan.	
3. This option has a tandem tax withholding right. 	
4. This option vests incrementally over a 6-year period. Date of grant is 8/8/01.	
5. 50% of this option is fully vested. The remaining 50% vests incrementally over a 6-year period. Date of grant is 10/2/01.	
6. This option vests incrementally over a 6-year period. Date of grant is 8/6/03.	
7. This option vests incrementally over a 9-year period. Date of grant is 1/29/97.	
8. This option vests incrementally over a 6-year period. Date of grant is 10/13/99.	
9. This option vests incrementally over a 6-year period. Date of grant is 8/9/00.	
10. This option vests incrementally over a 9-year period. Date of grant is 5/20/98.	
11. This option vests incrementally over a 6-year period. Date of grant is 5/26/99.	
12. This option vests incrementally over a 6-year period. Date of grant is 5/24/00.	
13. This option vests incrementally over a 6-year period. Date of grant is 10/25/00.	
	By: Catherine L. Hughes, Attorney-in-Fact For: Scott D. Hambuchen	01/16/2004	
	** Signature of Reporting Person	Date	
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.	
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).	
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).	
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.	
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.	
                                POWER OF ATTORNEY

The undersigned hereby constitutes and appoints Catherine L. Hughes and Jerry C.
Jones,   or  either  of  them,   signing   singly,   as  his  true  and   lawful
attorneys-in-fact,  for such period of time that the  undersigned is required to
file reports  pursuant to Section 16(a) of the Securities Act of 1934 ("Exchange
Act") due to his affiliation with Acxiom Corporation, to:

     (1)  execute  for and on  behalf  of the  undersigned  Forms  3, 4 and 5 in
          accordance  with  Section  16(a)  of the  Exchange  Act and the  rules
          thereunder;

     (2)  do and perform  any and all acts for and on behalf of the  undersigned
          which may be necessary to complete the execution of any such Form 3, 4
          or 5 and the  timely  filing  of such  form  with  the  United  States
          Securities and Exchange Commission and any other authority as required
          by law; and

     (3)  take any other action of any type  whatsoever in  connection  with the
          foregoing which, in the opinion of such  attorneys-in-fact,  may be of
          benefit  to,  in the  best  interest  of or  legally  required  by the
          undersigned,  it being understood that the documents  executed by such
          attorneys-in-fact  on behalf of the undersigned pursuant to this Power
          of  Attorney  shall be in such form and shall  contain  such terms and
          conditions as such attorneys-in-fact may approve in their discretion.

The undersigned hereby grants to such attorneys-in-fact full power and authority
to do every act  requisite,  necessary  and proper to be done in the exercise of
any of the  rights  and  powers  herein  granted,  as fully to all  intents  and
purposes as the undersigned could do if personally  present,  with full power of
substitution,  hereby  ratifying and confirming all that such  attorneys-in-fact
shall  lawfully do or cause to be done by virtue of this Power of  Attorney  and
the rights and powers herein  granted.  The  undersigned  acknowledges  that the
foregoing  attorneys-in-fact,  in serving in such capacity at the request of the
undersigned,  are not  assuming  any of the  undersigned's  responsibilities  to
comply with Section 16 of the Exchange Act.

IN WITNESS  WHEREOF,  the  undersigned  has caused  this Power of Attorney to be
executed as of this 9th day of December, 2004.

                                           /s/ Scott Hambuchen
                                     -----------------------------------------
                                     Signature

                                           Scott Hambuchen
                                     -----------------------------------------
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