As filed with the Securities and Exchange Commission on November 19, 1999

                                                   Registration No. 333-________
- --------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                            -----------------------

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      under
                           THE SECURITIES ACT OF 1933

                            -----------------------

                               ACXIOM CORPORATION
             (Exact name of registrant as specified in its charter)


                 DELAWARE                                  71-0581897
     (State or other jurisdiction of                    (I.R.S. Employer
      incorporation or organization)                   Identification No.)

          P.O. BOX 8180, 1 INFORMATION WAY, LITTLE ROCK, ARKANSAS 72203
               (Address of principal executive offices)         (Zip Code)

                                 (501) 342-1000
              (Registrant's telephone number, including area code)

                       Amended and Restated Key Associate
                              Stock Option Plan of
                               Acxiom Corporation
                            (Full title of the plan)


                                Charles D. Morgan
                       Chairman of the Board and President
                                (Company Leader)
                               Acxiom Corporation
                        P.O. Box 8180, 1 Information Way
                           Little Rock, Arkansas 72203
                                  501-342-1000
                 (Name, address and telephone number, including
                        area code, of agent for service)

                          ---------------------------


CALCULATION OF REGISTRATION FEE - -------------------------------------------------------------------------------- Title of Amount Proposed Maxi- Proposed Maxi- Amount of Securities to be mum Offering mum Aggregate Registration to be Registered Registered Price Per Unit Offering Price Fee - -------------------------------------------------------------------------------- Common Stock, (par value $.10) 10,147,136(1)(2) (2) (2) (2) - -------------------------------------------------------------------------------- (1) The Registration Statement also includes an indeterminable number of additional shares that may become issuable pursuant to the anti-dilution adjustment provisions of the Plan. (2) 4,000,000 shares are being transferred to this registration statement from Registration Statement No. 33-37610, filed November 5, 1990. The Company previously paid a filing fee of $2,800.00 in connection with the transferred shares. Such shares were de-registered from No. 33-37610 by a post-effective amendment. Additionally, 6,147,136 shares are being carried forward from Registration Statement No. 33-42351, filed August 23, 1991, the contents of which are incorporated herein by reference. The Company previously paid filing fees in the aggregate amount of $2,362.50 in connection with these carried forward shares. ----------------------

The contents of Registration Statement No. 33-42351, filed August 23, 1991, are incorporated herein by reference. PART II Item 8. Exhibits. Number Description 5 Opinion and Consent of Friday, Eldredge & Clark. 23.1 Consent of Friday, Eldredge & Clark (included in Exhibit 5 to this Registration Statement). 23.2 Consent of KPMG LLP. 23.3 Consent of PricewaterhouseCoopers LLP. 24 Powers of Attorney.

SIGNATURES Pursuant to the requirements of the Securities Act of 1933, the registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-8 and has duly caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of Little Rock, State of Arkansas, on the 19th day of November, 1999. ACXIOM CORPORATION /s/ Catherine L. Hughes ----------------------------------- Catherine L. Hughes Secretary Pursuant to the requirements of the Securities Act of 1933, this registration statement has been signed by the following persons in the capacities indicated on the 19th day of November, 1999. /s/ Robert S. Bloom* Chief Financial Officer - --------------------------------- (Principal accounting officer) Robert S. Bloom /s/ Dr. Ann H. Die* Director - --------------------------------- Dr. Ann H. Die /s/ William T. Dillard II* Director - --------------------------------- William T. Dillard II /s/ Harry C. Gambill* Director - --------------------------------- Harry C. Gambill /s/ Rodger S. Kline* Chief Operating Officer, - --------------------------------- Treasurer and Director Rodger S. Kline (Principal financial officer) /s/ Charles D. Morgan* Chairman of the Board and President - --------------------------------- (Company Leader)(Principal executive Charles D. Morgan officer) /s/ Robert A. Pritzker* Director - --------------------------------- Robert A. Pritzker /s/ James T. Womble* Division Leader and Director - --------------------------------- James T. Womble *By: /s/ Catherine L. Hughes - --------------------------------- Catherine L. Hughes Attorney-in-Fact

INDEX TO EXHIBITS Exhibit Number Exhibit - ------- ------- 5 Opinion and Consent of Friday, Eldredge & Clark. 23.1 Consent of Friday, Eldredge & Clark (included in Exhibit 5 to this Registration Statement). 23.2 Consent of KPMG LLP. 23.3 Consent of PricewaterhouseCoopers LLP. 24 Powers of Attorney.

                                                                    EXHIBIT 23.1


                                November 15, 1999




Acxiom Corporation
P.O. Box 8180
1 Information Way
Little Rock, AR  72203

Ladies and Gentlemen:

         We refer to the Registration  Statement on Form S-8 (the  "Registration
Statement")  filed with the Securities  and Exchange  Commission on or about the
date hereof by Acxiom  Corporation  (the "Company") for  registration  under the
Securities  Act of 1933,  as amended (the "Act"),  of  10,147,136  shares of the
Company's common stock,  $.10 par value per share (the "Shares"),  to be offered
in connection with the Company's Amended and Restated Key Associate Stock Option
Plan (the "Plan").

         It is our opinion  that all action  necessary  to  register  the Shares
under the Act will have been taken when:

         a. The Registration Statement shall have become effective in accordance
with the applicable provisions of the Act; and

         b.  Appropriate  action shall have been taken by the Board of Directors
of the Company for the purpose of authorizing the registration of the Shares.

         It is our  further  opinion  that the  Shares  will be,  upon  issuance
against  receipt  of the  purchase  price  therefore  (as  defined in the Plan),
validly authorized, validly issued, fully paid and non-assessable.  This opinion
does not pass upon the matter of compliance with "Blue Sky" laws or similar laws
relating to the sale or distribution of the Shares.

         We are members of the Arkansas  Bar and express no opinion herein as to
the laws of any other  State  except for our  opinion as to the  validity of the
Shares under the Delaware General Corporation Law.

         We hereby  consent  to the use of this  opinion  as an  exhibit  to the
Registration  Statement, as it may be amended, and consent to such references to
our firm as are made therein.

                                             Very truly yours,

                                             /s/ FRIDAY, ELDREDGE & CLARK, LLP

                                             FRIDAY, ELDREDGE & CLARK, LLP

PBB/bb



                                                                    EXHIBIT 23.2


                         Independent Auditors' Consent

To the Board of Directors
Acxiom Corporation:

We consent to incorporation  by reference in the registration  statement on Form
S-8 filed  herewith  of Acxiom  Corporation  of our report  dated May 28,  1999,
relating  to  the  consolidated   balance  sheets  of  Acxiom   Corporation  and
subsidiaries  as of  March  31,  1999 and  1998,  and the  related  consolidated
statements of  operations,  stockholders'  equity and cash flows for each of the
years in the three-year  period ended March 31, 1999,  which is  incorporated by
reference  in  the  March  31,  1999  annual  report  on  Form  10-K  of  Acxiom
Corporation.  We also  consent  to  incorporation  by  reference  in the  above-
mentioned  registration  statement of our report dated May 28, 1999, relating to
the consolidated financial statement schedule, which report appears in the March
31, 1999 annual report on Form 10-K of Acxiom Corporation.


KPMG LLP

/s/ KPMG LLP

Little Rock, Arkansas
November 15, 1999


                                                                    EXHIBIT 23.2

                       Consent of Independent Accountants



We  hereby  consent  to the  incorporation  by  reference  in this  Registration
Statement on Form S-8 of Acxiom Corporation of our report dated November 1, 1996
which  appears in the Annual Report on Form 10-K of Acxiom  Corporation  for the
year  ended  March  31,  1999,  relating  to  the  consolidated   statements  of
operations,  of  stockholders'  equity and of cash flows of May & Speh, Inc. for
the year ended September 30, 1996 (not presented separately therein).

/s/ PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP
Chicago, Illinois
November 15, 1999


                                                                      EXHIBIT 24




                                POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS,  that the undersigned officer of Acxiom
Corporation, a Delaware corporation (the "Company"),  does hereby constitute and
appoint Catherine L. Hughes as his true and lawful  attorney-in-fact  and agent,
with full  power of  substitution  and  resubstitution  for him and in his name,
place and stead,  in his  capacity as the  principal  accounting  officer of the
Company,  to sign the Company's  Registration  Statement on Form S-8 relating to
the Amended and Restated Key Associate  Stock Option Plan of Acxiom  Corporation
and its  Subsidiaries,  together with any  amendments  thereto,  and to file the
same,  together with any exhibits and all other documents related thereto,  with
the Securities and Exchange  Commission,  granting to said  attorney-in-fact and
agent,  full power and  authority  to do and perform  each and any act and thing
requisite  and  necessary to be done in  connection  therewith,  as fully to all
intents  and  purposes  as the  undersigned  might or could do in  person,  duly
ratifying and confirming all that said  attorney-in-fact  and agent may lawfully
do or cause to be done by virtue of the power herein granted.

         IN WITNESS  WHEREOF,  the  undersigned  has  hereunto set his hand this
date.

Signature:


 /s/ Robert S. Bloom
- -------------------------------
Robert S. Bloom

Date:    January 19, 1999




POWER OF ATTORNEY KNOW ALL MEN BY THESE PRESENTS, that the undersigned director of Acxiom Corporation, a Delaware corporation (the "Company"), does hereby constitute and appoint Catherine L. Hughes as her true and lawful attorney-in-fact and agent, with full power of substitution and resubstitution for her and in her name, place and stead, in her capacity as a director of the Company, to sign the Company's Registration Statement on Form S-8 relating to the Amended and Restated Key Associate Stock Option Plan of Acxiom Corporation and its Subsidiaries, together with any amendments thereto, and to file the same, together with any exhibits and all other documents related thereto, with the Securities and Exchange Commission, granting to said attorney-in-fact and agent, full power and authority to do and perform each and any act and thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes as the undersigned might or could do in person, duly ratifying and confirming all that said attorney-in-fact and agent may lawfully do or cause to be done by virtue of the power herein granted. IN WITNESS WHEREOF, the undersigned has hereunto set her hand this date. Signature: /s/ Dr. Ann H. Die - ------------------------------- Dr. Ann H. Die Date: November 9, 1998

POWER OF ATTORNEY KNOW ALL MEN BY THESE PRESENTS, that the undersigned director of Acxiom Corporation, a Delaware corporation (the "Company"), does hereby constitute and appoint Catherine L. Hughes as his true and lawful attorney-in-fact and agent, with full power of substitution and resubstitution for him and in his name, place and stead, in his capacity as a director of the Company, to sign the Company's Registration Statement on Form S-8 relating to the Amended and Restated Key Associate Stock Option Plan of Acxiom Corporation and its Subsidiaries, together with any amendments thereto, and to file the same, together with any exhibits and all other documents related thereto, with the Securities and Exchange Commission, granting to said attorney-in-fact and agent, full power and authority to do and perform each and any act and thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes as the undersigned might or could do in person, duly ratifying and confirming all that said attorney-in-fact and agent may lawfully do or cause to be done by virtue of the power herein granted. IN WITNESS WHEREOF, the undersigned has hereunto set his hand this date. Signature: /s/ William T. Dillard II - ------------------------------- William T. Dillard II Date: November 9, 1998

POWER OF ATTORNEY KNOW ALL MEN BY THESE PRESENTS, that the undersigned director of Acxiom Corporation, a Delaware corporation (the "Company"), does hereby constitute and appoint Catherine L. Hughes as his true and lawful attorney-in-fact and agent, with full power of substitution and resubstitution for him and in his name, place and stead, in his capacity as a director of the Company, to sign the Company's Registration Statement on Form S-8 relating to the Amended and Restated Key Associate Stock Option Plan of Acxiom Corporation and its Subsidiaries, together with any amendments thereto, and to file the same, together with any exhibits and all other documents related thereto, with the Securities and Exchange Commission, granting to said attorney-in-fact and agent, full power and authority to do and perform each and any act and thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes as the undersigned might or could do in person, duly ratifying and confirming all that said attorney-in-fact and agent may lawfully do or cause to be done by virtue of the power herein granted. IN WITNESS WHEREOF, the undersigned has hereunto set his hand this date. Signature: /s/ Harry C. Gambill - ------------------------------- Harry C. Gambill Date: November 12, 1998

POWER OF ATTORNEY KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and officer of Acxiom Corporation, a Delaware corporation (the "Company"), does hereby constitute and appoint Catherine L. Hughes as his true and lawful attorney-in-fact and agent, with full power of substitution and resubstitution for him and in his name, place and stead, in his capacity as a director and principal financial officer of the Company, to sign the Company's Registration Statement on Form S-8 relating to the Amended and Restated Key Associate Stock Option Plan of Acxiom Corporation and its Subsidiaries, together with any amendments thereto, and to file the same, together with any exhibits and all other documents related thereto, with the Securities and Exchange Commission, granting to said attorney-in-fact and agent, full power and authority to do and perform each and any act and thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes as the undersigned might or could do in person, duly ratifying and confirming all that said attorney-in-fact and agent may lawfully do or cause to be done by virtue of the power herein granted. IN WITNESS WHEREOF, the undersigned has hereunto set his hand this date. Signature: /s/ Rodger S. Kline - ------------------------------- Rodger S. Kline Date: January 26, 1999

POWER OF ATTORNEY KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and officer of Acxiom Corporation, a Delaware corporation (the "Company"), does hereby constitute and appoint Catherine L. Hughes as his true and lawful attorney-in-fact and agent, with full power of substitution and resubstitution for him and in his name, place and stead, in his capacity as a director and principal executive officer of the Company, to sign the Company's Registration Statement on Form S-8 relating to the Amended and Restated Key Associate Stock Option Plan of Acxiom Corporation and its Subsidiaries, together with any amendments thereto, and to file the same, together with any exhibits and all other documents related thereto, with the Securities and Exchange Commission, granting to said attorney-in-fact and agent, full power and authority to do and perform each and any act and thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes as the undersigned might or could do in person, duly ratifying and confirming all that said attorney-in-fact and agent may lawfully do or cause to be done by virtue of the power herein granted. IN WITNESS WHEREOF, the undersigned has hereunto set his hand this date. Signature: /s/ Charles D. Morgan - ------------------------------- Charles D. Morgan Date: January 19, 1999

POWER OF ATTORNEY KNOW ALL MEN BY THESE PRESENTS, that the undersigned director of Acxiom Corporation, a Delaware corporation (the "Company"), does hereby constitute and appoint Catherine L. Hughes as his true and lawful attorney-in-fact and agent, with full power of substitution and resubstitution for him and in his name, place and stead, in his capacity as a director of the Company, to sign the Company's Registration Statement on Form S-8 relating to the Amended and Restated Key Associate Stock Option Plan of Acxiom Corporation and its Subsidiaries, together with any amendments thereto, and to file the same, together with any exhibits and all other documents related thereto, with the Securities and Exchange Commission, granting to said attorney-in-fact and agent, full power and authority to do and perform each and any act and thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes as the undersigned might or could do in person, duly ratifying and confirming all that said attorney-in-fact and agent may lawfully do or cause to be done by virtue of the power herein granted. IN WITNESS WHEREOF, the undersigned has hereunto set his hand this date. Signature: /s/ Robert A. Pritzker - ------------------------------- Robert A. Pritzker Date: November 11, 1998

POWER OF ATTORNEY KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and officer of Acxiom Corporation, a Delaware corporation (the "Company"), does hereby constitute and appoint Catherine L. Hughes as his true and lawful attorney-in-fact and agent, with full power of substitution and resubstitution for him and in his name, place and stead, in his capacity as a director and officer of the Company, to sign the Company's Registration Statement on Form S-8 relating to the Amended and Restated Key Associate Stock Option Plan of Acxiom Corporation and its Subsidiaries, together with any amendments thereto, and to file the same, together with any exhibits and all other documents related thereto, with the Securities and Exchange Commission, granting to said attorney-in-fact and agent, full power and authority to do and perform each and any act and thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes as the undersigned might or could do in person, duly ratifying and confirming all that said attorney-in-fact and agent may lawfully do or cause to be done by virtue of the power herein granted. IN WITNESS WHEREOF, the undersigned has hereunto set his hand this date. Signature: /s/ James T. Womble - ------------------------------- James T. Womble Date: January 25, 1999