UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
(Amendment No. 11)*
Acxiom Corporation
(Name of Issuer)
Common Stock, $.10 par value
(Title of Class of Securities
005-125-109
(CUSIP Number)
Check the following box if a fee is being paid with this statement [ ]. (A fee
is not required only if the filing person: (1) has a previous statement on file
reporting beneficial ownership of more than five percent of the class of
securities described in Item 1; and (2) has filed no amendment subsequent
thereto reporting beneficial ownership of five percent or less of such class.)
(See Rule 13d-7).
* The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act,
but shall be subject to all other provisions of the Act (however, see the
Notes).
CUSIP N. 005-125-109
1. NAME OF REPORTING PERSON/
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Charles D. Morgan, Jr., individually SNN: ###-##-####
2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(a) [ ]
(b) [ ]
3. SEC USE ONLY
4. CITIZENSHIP OR PLACE OF ORGANIZATION
United States of America
5. SOLE VOTING POWER
NUMBER OF
5,635,324.9*
SHARES
6. SHARED VOTING POWER
BENEFICIALLY
0
OWNED BY
7. SOLE DISPOSITIVE POWER
EACH
5,385,324.9
REPORTING
8. SHARED DISPOSITIVE POWER
PERSON WITH
0
9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
6,080,211.9
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* On October 15, 1996, the reporting person entered into an "equity swap"
transaction with a bank pursuant to which the reporting person received a line
of credit "LOC" secured by 250,000 shares of common stock (the "pledged
shares"). Loans made pursuant to the LOC will bear interest at varying LIBOR
rates. The LOC is for a period of five years, and at the expiration of that
period the reporting person is obligated to repay the outstanding balance of any
loans made pursuant to the LOC. At that time, if the market price of Acxiom
common stock is less than $18.285 per share, the bank will deliver to the
reporting person the pledged shares plus cash in an amount equal to the
difference between the then market value of the pledged shares and the value of
such shares based on a price of $18.285 per share; if the market price of Acxiom
common stock is greater than $38.195 per share, the reporting person will
receive the pledged shares and be required to deliver cash to the bank in an
amount equal to the difference between the then market value of the pledged
shares and the value of such shares based on a price of $38.195 per share. Any
dividends received by the reporting person on the pledged shares during the term
of the agreement will be paid to the bank, and the reporting person will retain
voting rights.
10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
N/A
11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
11.8%
12. TYPE OF REPORTING PERSON
IN
Item 1(a). Name of Issuer:
Acxiom Corporation
Item 1(b). Address of Issuer's Principal Executive Offices:
301 Industrial Boulevard
P.O. Box 2000
Conway, AR 72033-2000
Item 2(a). Name of Person Filing:
Charles D. Morgan, Jr., individually
Item 2(b). Address of Principal Business Office or, if none, Residence:
301 Industrial Boulevard
P.O. Box 2000
Conway, AR 72033-2000
Item 2(c). Citizenship:
United States of America
Item 2(d). Title of Class of Securities:
Common Stock, $.10 par value
Item 2(e). CUSIP Number:
005-125-109
Item 3(a-h). If this statement is filed pursuant to Rule 13d-1(b), or
13d-2(b), check whether the person filing is a:
N/A
Item 4(a). Amount Beneficially Owned:
6,080,211.9
Item 4(b). Percent of Class:
11.8%
Item 4(c). Number of shares as to which such person has:
(i) sole power to vote or to direct the vote: 5,635,324.9
(ii) shared power to vote or to direct the vote: 0
(iii) sole power to dispose or to direct the disposition of:
5,385,324.9
(iv) shared power to dispose or to direct the disposition of: 0
Item 5. Ownership of Five Percent or Less of a Class:
N/A
Item 6. Ownership of More than Five Percent on Behalf of Another Person:
N/A
Item 7. Identification and Classification of the Subsidiary Which Acquired
the Security Being Reported on By the Parent Holding Company:
N/A
Item 8. Identification and Classification of Members of the Group:
N/A
Item 9. Notice of Dissolution of Group:
N/A
Item 10. Signature:
After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement
is true, complete and correct.
Date: February 14, 1997
/s/ Charles D. Morgan, Jr.
-----------------------------------
Charles D. Morgan Jr., Individually