SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C., 20549

                                    FORM 8-K

                                 CURRENT REPORT


                     Pursuant to Section 13 or 15(d) of the

                         Securities Exchange Act of 1934

                                  July 19, 2000
                Date of Report (Date of earliest event reported)

                               Acxiom Corporation
             (Exact name of registrant as specified in its charter)

       Delaware                      0-13163                 71-0581897
    (State or other                (Commission              (IRS Employer
    jurisdiction of                File Number)          Identification No.)
     incorporation)

1 Information Way, P.O. Box 8180, Little Rock, Arkansas           72203-8180
       (Address of principal executive offices)                   (Zip Code)

       Registrant's telephone number, including area code: (501) 342-1000





ITEM 4. CHANGES IN REGISTRANT'S CERTIFYING ACCOUNTANTS On July 19, 2000, the Audit Committee of the Board of Directors of Acxiom Corporation (the "Company") approved the engagement of Arthur Andersen LLP as the independent auditors for Company. Arthur Andersen LLP will replace the Company's existing independent auditors, KPMG LLP, which was dismissed by the Company as of July 19, 2000. During the two fiscal years ended March 31, 2000 and the subsequent interim period through July 19, 2000, there were no disagreements with KPMG LLP on any matter of accounting principles or practices, financial statement disclosure, or auditing scope or procedures, which disagreements if not resolved to its satisfaction would have caused it to make reference in connection with its report to the subject matter of the disagreement. The Accountant's report of KPMG LLP on the consolidated financial statements of Acxiom Corporation and subsidiaries as of and for the years ended March 31, 2000 and March 31, 1999 did not contain any adverse opinion or disclaimer of opinion, and was not qualified or modified as to uncertainty, audit scope, or accounting principles. A letter from KPMG LLP is attached as Exhibit 16. During the two fiscal years ended March 31, 2000, and the subsequent interim period through July 19, 2000, Arthur Andersen LLP has not been consulted by the Company, or by anyone on the Company's behalf, regarding either the application of accounting principles to a specified transaction, either completed or proposed, or the type of audit opinion that might be rendered on the Company's financial statements. ITEM 7. EXHIBITS. Exhibits: Exhibit 16. Letter regarding change in certifying accountants.

SIGNATURE Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. Acxiom Corporation /s/ Catherine L. Hughes Date: July 26, 2000 Catherine L. Hughes Secretary and Corporate Counsel




                                   EXHIBIT 16



July 26, 2000


Securities and Exchange Commission
Washington, D.C.  20549

Ladies and Gentlemen:

         We were previously  principal  accountants for Acxiom  Corporation and,
under  the  date of May 2,  2000,  we  reported  on the  consolidated  financial
statements of Acxiom  Corporation  and its  subsidiaries as of and for the years
ended March 31, 2000 and March 31, 1999. On July 19, 2000,  our  appointment  as
principal  accountants  was  terminated.   We  have  read  Acxiom  Corporation's
statements  included  under Item 4 of its Form 8-K,  dated July 26, 2000, and we
agree with such statements, except we are not in a position to agree or disagree
with Acxiom  Corporation's  statements that the change was approved by the audit
committee  of the board of  directors,  that the audit  committee  approved  the
engagement of Arthur Andersen LLP as its independent  auditors,  and that Arthur
Andersen  LLP has  not  been  consulted  by the  Company,  or by  anyone  on the
Company's behalf, regarding either the application of accounting principles to a
specified  transaction,  either  completed  or  proposed,  or the  type of audit
opinion that might be rendered on the Company's financial statements.

                                          Very truly yours,


                                          /s/  KPMG LLP