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                             February 15, 2023

       Warren C. Jenson
       President and Chief Financial Officer
       LiveRamp Holdings, Inc.
       225 Bush Street, Seventeenth Floor
       San Francisco, CA 94104

                                                        Re: LiveRamp Holdings,
Inc.
                                                            Form 10-K for the
Fiscal Year ended March 31, 2022
                                                            Filed May 24, 2022
                                                            File No. 001-38669

       Dear Warren C. Jenson:

              We have limited our review of your filing to the financial
statements and related
       disclosures and have the following comments. In some of our comments, we
may ask you to
       provide us with information so we may better understand your disclosure.

              Please respond to these comments within ten business days by
providing the requested
       information or advise us as soon as possible when you will respond. If
you do not believe our
       comments apply to your facts and circumstances, please tell us why in
your response.

                                                        After reviewing your
response to these comments, we may have additional comments.

       Form 10-K for the Fiscal Year ended March 31, 2022

       Management's Discussion and Analysis of Financial Condition and Results
of Operations
       Results of Operations, page F-11

   1.                                                   We note that your
discussions and analyses of various operating expenses in your annual
                                                        and subsequent interim
reports include references to research and development expenses,
                                                        sales and marketing
expenses, and general and administrative expenses, each excluding
                                                        stock-based
compensation expense and, in the case of general and administrative
                                                        expenses, also
excluding certain third-party transformation costs.

                                                        You quantify the
differences in these partial measures, indicate the percentages of change
                                                        compared to the
preceding period, and the percentages that such partial measures
                                                        represent of revenues,
comparing the most recent period to the preceding period.

                                                        We believe that you
should identify these partial metrics as non-GAAP measures and
                                                        provide the disclosures
required by Item 10(e)(1)(i) of Regulation S-K. Please submit the
 Warren C. Jenson
LiveRamp Holdings, Inc.
February 15, 2023
Page 2
      revisions that you propose to comply with this guidance.
2.    We note that concerns over bookings have been a topic for discussion
during your
      quarterly earnings calls for the current fiscal year. For example, during
your second
      quarter 2023 earnings call, these were prefaced by stating, "Some
investors have
      questioned whether our recent bookings weakness is driven by a secular
shift in the
      marketplace or product market misalignment rather than cyclical factors
and a temporary
      lull in sales productivity.    However, this metric is not mentioned in
your discussions and
      analyses of subscription revenues in your periodic reports or in earnings
releases.

      As bookings appear to be an important metric to investors in assessing
your performance,
      please expand your disclosures to clarify how this metric correlates with
or relates to
      subscription revenues, and to address the following points, consistent
with Item
      303(b)(2)(i) and (ii) of Regulation S-K:

             Describe any known trends or uncertainties in bookings that have
had, or that are
           reasonably likely to have, a material favorable or unfavorable
impact on net sales or
           revenues or income from continuing operations.

             Describe any unusual or infrequent events or transactions or any
significant economic
           changes that materially affected income from continuing operations.

       In closing, we remind you that the company and its management are
responsible for the
accuracy and adequacy of their disclosures, notwithstanding any review,
comments, action or
absence of action by the staff.

      You may contact Yolanda Guobadia, Staff Accountant, at (202) 551-3562 or
Gus
Rodriquez, Staff Accountant, at (202) 551-3752 with any questions.



                                                            Sincerely,
FirstName LastNameWarren C. Jenson
                                                            Division of
Corporation Finance
Comapany NameLiveRamp Holdings, Inc.
                                                            Office of Energy &
Transportation
February 15, 2023 Page 2
cc:       Scott Howe
FirstName LastName