SEC FORM 3 SEC Form 3
FORM 3 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
 
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1. Name and Address of Reporting Person*
GOOD MARY L

(Last) (First) (Middle)
UNIVERSITY OF ARKANSAS OF LITTLE ROCK
2801 SOUTH UNIVERSITY AVE.

(Street)
LITTLE ROCK AR 72204-1099

(City) (State) (Zip)
2. Date of Event Requiring Statement (Month/Day/Year)
08/04/2004
3. Issuer Name and Ticker or Trading Symbol
ACXIOM CORP [ ACXM ]
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
5. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock, $.10 Par Value 4,000 D
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year) 3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
By: Catherine L. Hughes, Attorney-in-Fact For: Dr. Mary L. Good 08/13/2004
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
                                POWER OF ATTORNEY


The undersigned hereby constitutes and appoints Catherine L. Hughes and Jerry C.
Jones, or either of them, signing singly, as her true and lawful
attorneys-in-fact, for such period of time that the undersigned is required to
file reports pursuant to Section 16(a) of the Securities Act of 1934 ("Exchange
Act") due to her affiliation with Acxiom Corporation, to:

     (1)  execute for and on behalf of the undersigned Forms 3, 4 and 5 in
          accordance with Section 16(a) of the Exchange Act and the rules
          thereunder;

     (2)  do and perform any and all acts for and on behalf of the undersigned
          which may be necessary to complete the execution of any such Form 3, 4
          or 5 and the timely filing of such form with the United States
          Securities and Exchange Commission and any other authority as required
          by law; and

     (3)  take any other action of any type whatsoever in connection with the
          foregoing which, in the opinion of such attorneys-in-fact, may be of
          benefit to, in the best interest of or legally required by the
          undersigned, it being understood that the documents executed by such
          attorneys-in-fact on behalf of the undersigned pursuant to this Power
          of Attorney shall be in such form and shall contain such terms and
          conditions as such attorneys-in-fact may approve in their discretion.

The undersigned hereby grants to such attorneys-in-fact full power and authority
to do every act requisite, necessary and proper to be done in the exercise of
any of the rights and powers herein granted, as fully to all intents and
purposes as the undersigned could do if personally present, with full power of
substitution, hereby ratifying and confirming all that such attorneys-in-fact
shall lawfully do or cause to be done by virtue of this Power of Attorney and
the rights and powers herein granted. The undersigned acknowledges that the
foregoing attorneys-in-fact, in serving in such capacity at the request of the
undersigned, are not assuming any of the undersigned's responsibilities to
comply with Section 16 of the Exchange Act.

IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney to be
executed as of this 4th day of August, 2004.



                                                   /s/ Dr. Mary L. Good
                                                -------------------------------
                                                Signature


                                                Dr. Mary L. Good
                                                -------------------------------
                                                                      Print Name