UNITED STATES
                            SECURITIES AND EXCHANGE COMMISSION
                                Washington, D. C. 20549

                                      FORM 10-K/A


                                ACXIOM CORPORATION
           (Exact name of registrant as specified in its charter)


                                AMENDMENT NO.   1
                                              -----

           The undersigned Registrant hereby amends paragraph 3
     of Item 14 of its Annual Report on Form 10-K by
     redesignating Exhibits 10(b)-(g) as Exhibits 10(c)-(h),
     respectively, and adding a new Exhibit 10(b), Agreement to
     Extend and Amend Data Center Management Agreement and to
     Amend Registration Rights Agreement dated August 31, 1994. 
     Item 14, as amended, appears below in its entirety.

         Item 14.  Exhibits, Financial Statement Schedules and
     Reports on Form 8-K

         The following documents are filed as a part of this
     Report:

             1.   Financial Statements.

                  The following consolidated financial statements
     of the registrant and its subsidiaries included on pages 31
     through 46 of the Company's Annual Report and the
     Independent Auditors' Report on page 47 thereof are
     incorporated herein by reference.  Page references are to
     page numbers in the Annual Report.
                                                                 

                                                            Page

          Consolidated Balance Sheets as of March 31, 1995
          and 1994                                           31

          Consolidated Statements of Earnings for the years
          ended March 31, 1995, 1994 and 1993                32  


          Consolidated Statements of Cash Flows for the years
          ended March 31, 1995, 1994 and 1993                33

          Consolidated Statements of  Stockholders' Equity
          for the years ended March 31, 1995, 1994 and 1993 34-35

Notes to the Consolidated Financial Statements 36-46 Independent Auditors' Report 47 2. Financial Statement Schedules. The following additional information for the years 1995, 1994 and 1993 is submitted herewith and appears on the two pages immediately preceding the signature page of this Report on Form 10-K. Independent Auditors' Report Schedule II - Valuation and Qualifying Accounts for the years ended March 31, 1995, 1994 and 1993 All other schedules are omitted because they are not applicable or not required or because the required information is included in the financial statements or notes thereto. 3. Exhibits and Executive Compensation Plans. Exhibit 10(b) is filed herewith; the remaining exhibits were filed with the Annual Report on Form 10-K or incorporated by reference to previously filed material as indicated. Exhibit No. 3(a) Amended and Restated Certificate of Incorporation 3(b) Amended and Restated Bylaws (previously filed as Exhibit 3(b) to the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 1991, Commission File No. 0-13163, and incorporated herein by reference) 10(a) Data Center Management Agreement dated July 27, 1992 between the Company and Trans Union Corporation previously filed as Exhibit A to Schedule 13-D of Trans Union Corporation dated August 31, 1992, Commission File No. 5-36226, and incorporated herein by reference) 10(b) Agreement to Extend and Amend Data Center Management Agreement and to Amend Registration Rights Agreement dated August 31, 1994

10(c) Agreement for Professional Services dated November 23, 1992 between the Company and Allstate Insurance Company (previously filed as Exhibit 28 to Amendment No. 1 to the Company's Current Report on Form 8-K dated December 9, 1992, Commission File No. 0-13613, and incorporated herein by reference) 10(d) Acxiom Corporation Deferred Compensation Plan (previously filed as Exhibit 10(b) to the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 1990, Commission File No. 0-13163, and incorporated herein by reference) 10(e) Amended and Restated Key Associate Stock Option Plan of Acxiom Corporation (previously filed as Exhibit 10(d) to the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 1993, Commission File No. 0-13163, and incorporated herein by reference) 10(f) Acxiom Corporation U.K. Share Option Scheme (previously filed as Exhibit 10(e) to the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 1993, Commission File No. 0-13163, and incorporated herein by reference) 10(g) Long-Term Executive Compensation Plan (previously filed as Exhibit 10(g) to the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 1993, Commission File No. 0-13163, and incorporated herein by reference) 10(h) Annual Executive Compensation Plan (1996) 13 Portions of the Company's Annual Report 21 Subsidiaries of the Company 23 Consent of KPMG Peat Marwick LLP 24 Powers of Attorney for Robert S. Bloom, Dr. Ann H. Die, William T. Dillard II, Harry L. Gambill, Rodger S. Kline, Charles D. Morgan, Jr., Robert A. Pritzker, Walter Smiley and James T. Womble 27 Financial Data Schedule Listed below are the executive compensation plans and arrangements currently in effect and which are required to be filed as exhibits to this Report: - Amended and Restated Key Associate Stock Option Plan of Acxiom Corporation - Acxiom Corporation U.K. Share Option Scheme - Long-Term Executive Compensation Plan - Acxiom Corporation Deferred Compensation Plan* - Annual Executive Compensation Plan (1996) --------------------------------- * To date, only one grant has been made, in 1990.

4. Reports on Form 8-K. No reports on Form 8-K were filed by the Company during the last quarter of the fiscal year ended March 31, 1995.

SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this Amendment to be signed on its behalf by the undersigned, thereunto duly authorized. ACXIOM CORPORATION Date: October 12, 1995 By:/s/ Robert S. Bloom ---------------------- Robert S. Bloom Chief Financial Officer

EXHIBIT INDEX Exhibits to Form 10-K Exhibit No. Exhibit 3(a)* Amended and Restated Certificate of Incorporation 3(b)** Amended and Restated Bylaws (previously filed as Exhibit 3(b) to the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 1991, Commission File No. 0-13163, and incorporated herein by reference) 10(a)** Data Center Management Agreement dated July 27, 1992 between the Company and Trans Union Corporation (previously filed as Exhibit A to Schedule 13-D of Trans Union Corporation dated August 31, 1992, Commission File No. 5-36226, and incorporated herein by reference) 10(b)*** Agreement to Extend and Amend Data Center Management Agreement and to Amend Registration Rights Agreement dated August 31, 1994 10(c)** Agreement for Professional Services dated November 23, 1992 between the Company and Allstate Insurance Company (previously filed as Exhibit 28 to Amendment No. 1 to the Company's Current Report on Form 8-K dated December 9, 1992, Commission File No. 0-13613, and incorporated herein by reference) 10(d)** Acxiom Corporation Deferred Compensation Plan (previously filed as Exhibit 10(b) to the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 1990, Commission File No. 0-13163, and incorporated herein by reference) 10(e)** Amended and Restated Key Associate Stock Option Plan of Acxiom Corporation (previously filed as Exhibit 10(d) to the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 1993, Commission File No. 0-13163, and incorporated herein by reference)

10(f)** Acxiom Corporation U.K. Share Option Scheme (previously filed as Exhibit 10(e) to the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 1993, Commission File No. 0-13163, and incorporated herein by reference) 10(g)** Long-Term Executive Compensation Plan (pre- viously filed as Exhibit 10(g) to the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 1993, Commission File No. 0-13163, and incorporated herein by reference) 10(h)* Annual Executive Compensation Plan (1996) 13* Portions of the Company's Annual Report 21* Subsidiaries of the Company 23* Consent of KPMG Peat Marwick LLP 24* Powers of Attorney for Robert S. Bloom, Dr. Ann H. Die, William T. Dillard II, Harry L. Gambill, Rodger S. Kline, Charles D. Morgan, Jr., Robert A. Pritzker, Walter Smiley and James T. Womble 27* Financial Data Schedule ---------- * Document previously filed. ** Document incorporated herein by reference as indicated. *** Document filed herewith.


                      AGREEMENT TO EXTEND AND AMEND
                    DATA CENTER MANAGEMENT AGREEMENT AND
                    TO AMEND REGISTRATION RIGHTS AGREEMENT


          This Agreement to Extend and Amend Data Center
     Management Agreement (this "Amendment") is made and entered
     into as of August 31, 1994, by and between Trans Union
     Corporation ("Trans Union"), with a place of business at 555
     West Adams Street, Chicago, Illinois 60661, and Acxiom
     Corporation ("Acxiom"), with a place of business at 301
     Industrial Boulevard, Conway, Arkansas 72032.

          In consideration of the mutual promises, undertakings,
     relinquishments of rights, and other considerations set
     forth below, the parties hereby amend that certain Data
     Center Management Agreement between the parties dated July
     27, 1992 (the "Agreement") and otherwise undertake and agree
     as follows:

          1.    Pursuant to clause (ii) of Section 5.3 of the
     Agreement, Trans Union hereby elects (and shall be deemed,
     for purposes of the Warrant referred to in paragraph
     5.1.3.1(f) of the Agreement, to have delivered to Acxiom a
     notice of its election) to continue fully and extend its
     relationship with Acxiom under the Agreement for the
     "Extended Term" (as defined in said clause 5.3(ii)).

          2.     Acxiom hereby waives and releases its rights
     under Section 5.1.3.6 of the Agreement, and the parties
     mutually agree that the Agreement is hereby amended by
     deleting therefrom the entirety of Section 5.1.3.6 of the
     Agreement.

          3.     Acxiom hereby waives and releases its rights
     under paragraph (b) of Section 5.1.3.7 of the Agreement,
     Trans Union hereby waives and releases its rights under
     paragraph (a) of Section 5.1.3.7 of the Agreement, and the
     parties mutually agree that the Agreement is hereby amended
     by deleting therefrom the entirety of Sections 5.1.3.7 and
     5.1.3.7.1 of the Agreement (which Sections shall not, for
     purposes of this Amendment, be deemed to include, and this
     Amendment shall not delete, Sections 5.1.3.7.2, 5.1.3.7.3,
     or 5.1.3.7.4).

          4.     The parties mutually agree that the Registration
     Rights Agreement between the parties dated July 27, 1992, is
     hereby amended as follows:

          by adding to Section 3.0 thereof, at the end thereof,
     an additional sentence which shall be and read as follows:

          "The rights of Trans Union under this Section 3.0 may
          be exercised by it twice -- i.e., they may be exercised
          on two separate occasions, so as to require two (but
          not more than two) separate registrations."

5. Each of the parties promises and agrees to execute, by not later than August 31, 1994, a letter of intent in the form attached hereto as Exhibit A regarding arrangements for the performance by Acxiom of certain data processing requirements and other functions of the Marketing Services Division of Trans Union. 6. Each of the parties represents and warrants that its execution and delivery of this Amendment have been duly authorized by all necessary corporate action. Acxiom Corporation By: /s/ James T. Womble ------------------------- Trans Union Corporation By: /s/ Ralph Sorice -------------------------

EXHIBIT A August 31, 1994 Mr. James T. Womble Executive Vice President Acxiom Corporation 301 Industrial Boulevard Conway, AR 72032-7103 Re: Marketing Services Division Agreement Dear Jim: On July 27, 1992, Trans Union and Acxiom entered into a Data Center Management Agreement ("DCMA"). Recently, Trans Union and Acxiom have discussed a proposal ("Proposal") by Acxiom to improve the efficiency of certain data processing services used in the to-be-defined operation of the Marketing Services Division (excluding, without limitation, the List and Insurance divisions) of Trans Union ("MSD"). The parties mutually acknowledge and agree that this letter is not intended to create any binding contractual or legal obligations upon either party with respect to the subject matter of the Proposal. The purpose of this letter is to summarize a potential transaction. The parties agree to negotiate in good faith a definitive and binding agreement ("Agreement"), but either party may terminate such negotiations at any time for any or no reason. 1. Development. On a mutually agreed upon schedule of milestones and benchmarks (with completion on or before July, 1996), Acxiom will develop certain computer software and related technical materials and processes and undergo certain conversions for MSD (the "MSD Software"), so as to enable Acxiom to provide, pursuant to the Agreement, all data processing services and software systems necessary for MSD's operations from Acxiom's data center in Conway, Arkansas from and after an agreed cutover date. Acxiom will contribute leadership and product knowledge by dedicating a business unit executive and all required programming, customer service and support personnel to the development and operations, and Acxiom will provide appropriate training and consulting services to Trans Union to enable Trans Union to utilize the MSD Software and related new systems. The foregoing will be at Acxiom's sole cost, expense and responsibility. Trans Union will retain all rights, title, and ownership in and to the MSD Software and its components (whether tangible or intangible) developed in connection with this Proposal, including without limitation all copyright, patent, trade secrets and other proprietary rights pertaining thereto.

2. Efforts by Trans Union. Trans Union will at cost: (i) provide facilities and resources, and (ii) furnish technical personnel (including programming, customer service, support personnel, and personnel with market knowledge) to assist in Acxiom's efforts. 3. Standards. Service levels and acceptance standards will be established. An executive committee comprised of officers of each party will be established to have general oversight over the development and operations effort. The establishment and operation of such executive committee will not diminish Acxiom's duty to develop the MSD Software as described in paragraph 1 herein. 4. Pricing and Payments: 4.1 Payments by Acxiom. In consideration for the services to be provided by Trans Union in paragraph 2 herein, Acxiom will pay Trans Union on terms and conditions to be agreed upon. Acxiom will reimburse Trans Union for all expenses incurred by Trans Union in connection with such services. 4.2 Payments by Trans Union. In consideration for the development and other services of Acxiom, for each twelve month period of September 1 through August 31 ("Applicable Year") beginning with the first full Applicable Year throughout which the MSD Software is fully implemented, and until the year ending on August 31, 2002 (unless the DCMA is earlier terminated), Trans Union will pay Acxiom an amount calculated on the basis of terms, conditions and formulas which are yet undetermined but which are contemplated by the parties to include a portion of a to-be- defined improvement in MSD profit margin. 4.3 Cost Savings. Notwithstanding anything to the contrary stated herein or in the DCMA, the Data Center Management fee as defined by the DCMA would be reduced by 100% of the net reduction in Acxiom's Data Center cost (including without limitation reduction in processing costs and personnel costs resulting from the development and operations) ("Cost Reduction"). The Cost Reduction includes without limitation reduction in cost due to the use of the MSD Software and reduction in cost due to the transfer of systems and services to Conway, Arkansas. For any Applicable Year in which the Cost Reduction is less than a to-be-determined "Guarantee" (contemplated by the parties to be at least ten percent (10%) of a to-be-determined base MSD cost level), Acxiom will pay Trans Union the difference between the Guarantee and the Cost Reduction. Trans Union will have the right immediately to apply and set off any and all such amounts against, and in payment of, any and all amounts then or thereafter payable by Trans Union to Acxiom under any provision of the DCMA. 5. The Data Center Management Agreement. The Agreement would not amend or modify any terms or provisions of the DCMA, nor would the provision of services under the Agreement have any effect on Acxiom's obligations arising under the DCMA, except as specifically provided herein. In particular, and in accordance with Section 5.8 of the DCMA, Acxiom would remain obligated to pay Trans Union the stated portion (approximately 50%) of the Savings not subject to paragraph 4.3 herein.

If the above sets forth your understanding of the status of our discussions with respect to the Proposal, please execute one copy of this letter in the space provided below and return a fully executed copy to me. Very Truly Yours, TRANS UNION CORPORATION /s/ Ralph Sorice Accepted and agreed to this 31st day of August, 1994 ACXIOM CORPORATION /s/ James T. Womble Executive Vice President RS/ls