SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549

                                    Form 10-Q


     (Mark One)

     [X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
          OF THE SECURITIES EXCHANGE ACT OF 1934

     For the quarterly period ended September 30, 1994   OR


     [ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
          OF THE SECURITIES EXCHANGE ACT OF 1934

     For the transition period from ----- to -----

     Commission file number 0-13163

                               Acxiom Corporation
             (Exact Name of Registrant as Specified in Its Charter)


               DELAWARE                           71-0581897
     (State or Other Jurisdiction of              (I.R.S. Employer
      Incorporation or Organization)               Identification No.)

     301 Industrial Boulevard, Conway, Arkansas         72032
     (Address of Principal Executive Offices)          (Zip Code)

                                 (501) 336-1000
              (Registrant's Telephone Number, Including Area Code)


          Indicate by check mark whether the registrant: (1) has filed all
     reports required to be filed by Section 13 or 15(d) of the Securities
     Exchange Act of 1934 during the preceding 12 months (or for such
     shorter period that the registrant was required to file such reports),
     and (2) has been subject to such filing requirements for the past 90
     days.

                             Yes  X             No 

          The number of shares of Common Stock, par value of $0.10 per
     share, outstanding as of October 25, 1994 was 10,653,460. 

Form 10-Q PART I - FINANCIAL INFORMATION Item 1. Financial Statements Company for which report is filed: ACXIOM CORPORATION The consolidated financial statements included herein have been prepared by Registrant, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission. In the opinion of the Registrant's management, however, all adjustments necessary for a fair statement of the results for the periods included herein have been made and the disclosures contained herein are adequate to make the information presented not misleading. All such adjustments are of a normal recurring nature.

Form 10-Q ACXIOM CORPORATION AND SUBSIDIARIES CONSOLIDATED BALANCE SHEETS (Unaudited) September 30, March 31, 1994 1994 ----------- --------- Assets ------ Current assets: Cash and short-term cash investments $ 1,128,000 475,000 Trade accounts receivable, net 34,005,000 28,204,000 Refundable income taxes --- 923,000 Other current assets 1,597,000 6,255,000 ----------- ----------- Total current assets 36,730,000 35,857,000 ----------- ----------- Property and equipment 109,806,000 102,826,000 Less - Accumulated depreciation and amortization 48,370,000 43,129,000 ----------- ----------- Property and equipment, net 61,436,000 59,697,000 ----------- ----------- Software, net of accumulated amortization 4,863,000 5,113,000 Excess of cost over fair value of net assets acquired 2,844,000 2,716,000 Investment in and advances to joint venture 3,695,000 3,974,000 Other assets 15,880,000 16,021,000 ------------ ----------- $125,448,000 123,378,000 ============ =========== Liabilities and Stockholders' Equity ------------------------------------- Current liabilities: Current installments of long-term debt 2,707,000 3,046,000 Short-term borrowings 500,000 500,000 Trade accounts payable 7,649,000 3,006,000 Accrued interest 522,000 609,000 Accrued payroll and related expenses 3,720,000 2,073,000 Other accrued expenses 4,169,000 3,315,000 Advances from customers 427,000 346,000 Income Taxes 983,000 --- ----------- ----------- Total current liabilities 20,677,000 12,895,000 ----------- ----------- Long-term debt, excluding current installments 23,355,000 34,992,000 Deferred income taxes 5,734,000 5,734,000 Deferred revenue --- 169,000 Redeemable common stock --- 7,692,000

Form 10-Q ACXIOM CORPORATION AND SUBSIDIARIES CONSOLIDATED BALANCE SHEETS (Unaudited) (continued) Stockholders' equity: Preferred stock --- --- Common stock 1,099,000 1,049,000 Additional paid-in capital 34,618,000 25,672,000 Retained earnings 42,680,000 38,562,000 Foreign currency translation adjustment (257,000) (818,000) Treasury stock, at cost (2,458,000) (2,569,000) ----------- ----------- Total stockholders' equity 75,682,000 61,896,000 Commitments and contingencies ----------- ----------- $125,448,000 123,378,000 ============ =========== See accompanying condensed notes to consolidated financial statements.

Form 10-Q ACXIOM CORPORATION AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF EARNINGS (Unaudited) For the Three Months Ended -------------------------- September 30, -------------------------- 1994 1993 ----------- ----------- Revenue $47,853,000 36,661,000 Operating costs and expenses: Salaries and benefits 16,010,000 16,550,000 Computer, communications and other equipment 7,021,000 7,139,000 Data Costs 13,414,000 3,203,000 Other operating costs and expenses 6,054,000 5,701,000 ----------- ----------- Total operating costs and expenses 42,499,000 32,593,000 ----------- ----------- Income from operations 5,354,000 4,068,000 ----------- ----------- Other income (expense): Interest expense (585,000) (725,000) Other, net (189,000) 191,000 ----------- ---------- (774,000) (534,000) ----------- ---------- Earnings before income taxes 4,580,000 3,534,000 Income taxes 1,787,000 1,442,000 ----------- ---------- Net earnings $ 2,793,000 2,092,000 =========== ========== Earnings per share $ .25 .19 =========== ========== Weighted average shares outstanding 11,274,000 10,913,000 =========== ========== See accompanying condensed notes to consolidated financial statements.

Form 10-Q ACXIOM CORPORATION AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF EARNINGS (Unaudited) For the Six Months Ended ------------------------- September 30, ------------------------- 1994 1993 ---------- ---------- Revenue $94,734,000 68,432,000 Operating costs and expenses: Salaries and benefits 30,831,000 32,412,000 Computer, communications and other equipment 13,937,000 13,555,000 Data Costs 29,919,000 4,394,000 Other operating costs and expenses 10,981,000 11,660,000 ---------- ---------- Total operating costs and expenses 85,668,000 62,021,000 ---------- ---------- Income from operations 9,066,000 6,411,000 ---------- ---------- Other income (expense): Interest expense (1,257,000) (1,282,000) Other, net ( 745,000) 398,000 ----------- ---------- (2,002,000) (884,000) ---------- ---------- Earnings before income taxes 7,064,000 5,527,000 Income taxes 2,755,000 2,155,000 ---------- ---------- Net earnings $4,309,000 3,372,000 ========== ========== Earnings per share $ .39 .31 ========== ========== Weighted average shares outstanding 11,125,000 10,906,000 ========== ========== See accompanying condensed notes to consolidated financial statements.

Form 10-Q ACXIOM CORPORATION AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) For the Six Months Ended September 30, ------------------------ 1994 1993 --------- ---------- Cash flows from operating activities: Net earnings $ 4,309,000 3,372,000 Non-cash operating activities: Depreciation and amortization 9,321,000 9,627,000 Loss on disposal of assets 547,000 35,000 Equity in operations of joint venture 279,000 (395,000) Other, net 1,049,000 (173,000) Changes in assets and liabilities: Accounts receivable (6,660,000) (2,066,000) Other assets 408,000 329,000 Accounts payable and other liabilities 7,115,000 (1,878,000) --------- ----------- Net cash provided by operating activities 16,368,000 8,851,000 ---------- ----------- Cash flows from investing activities: Sale of assets 5,308,000 259,000 Acquisition and development of software (546,000) (513,000) Capital expenditures (9,178,000) (15,800,000) ---------- ----------- Net cash used by investing activities (4,416,000) (16,054,000) ---------- ----------- Cash flows from financing activities: Proceeds from current and long-term debt --- 7,651,000 Payments of long-term debt (11,987,000) (570,000) Sale of common stock 688,000 393,000 ----------- ---------- Net cash provided (used) by financing activities (11,299,000) 7,474,000 ---------- ---------- Net increase in cash and short-term cash investments 653,000 271,000 Cash and short-term cash investments at beginning of period 475,000 1,479,000 ---------- ---------- Cash and short-term cash investments at end of period $ 1,128,000 1,750,000 ========== ==========

Form 10-Q ACXIOM CORPORATION AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) (continued) Supplemental cash flow information: Cash paid during the period for: Interest $ 1,344,000 1,357,000 Income taxes 849,000 714,000 ========== ========== See accompanying condensed notes to consolidated financial statements.

Form 10-Q ACXIOM CORPORATION AND SUBSIDIARIES NOTES TO CONSOLIDATED FINANCIAL STATEMENTS Certain note information has been omitted because it has not changed significantly from that reflected in Notes 1 through 14 of the Notes to Consolidated Financial Statements filed as a part of Item 14 of Registrant's 1994 Annual report on Form 10-K as filed with the Securities and Exchange Commission on June 29, 1994. Notes to Consolidated Financial Statements: 1. Accretion on redeemable common stock of $191,000 for the six months ended September 30, 1994 is reflected as a direct charge to retained earnings. 2. On August 31, 1994 the Company announced the extension of its data center management agreement with Trans Union Corporation. The extension will carry the contract through July 2002, its full term of 10 years. As part of the extension agreement, Trans Union agreed to give up its right to cause the Company to repurchase the 480,000 shares of common stock now held by Trans Union. At the same time, the Company gave up its right to call the stock. At September 30,1994, the carrying value of the redeemable common stock has been reclassified to stockholders' equity. The election to extend the data center agreement gives Trans Union the right to exercise 750,000 additional shares under the warrant which was issued at the inception of the contract, giving Trans Union the right to acquire a total of 1,000,000 shares. However, Trans Union is precluded from exercising the warrant to the extent that the shares acquired thereunder would cause its percentage ownership of the Company's common stock acquired pursuant to the data center management agreement to exceed 10% of the Company's then issued and outstanding common stock. The $536,000 estimated value of the additional shares now exercisable under the warrant has been credited to additional paid-in capital. 3. The Company has completed the sale of certain U.S. assets of its BSA, Inc. subsidiary for $500,000 in cash. The sale closed July 15, 1994, effective as of June 1, 1994. The effect of the transaction on consolidated net earnings for the periods reported was not significant. 4. On March 9, 1994, the chapter 11 bankruptcy trustee for CIS Corporation ("CIS") initiated suit in the United States Bankruptcy Court for the Southern District of New York seeking to recover certain computer equipment, together with alleged past due lease payments, taxes and interest amounting to approximately $2,500,000. The Company had entered into several capital leases with CIS prior to CIS declaring bankruptcy in January 1989. The majority of the amounts sought by CIS relate to continuing lease, tax and interest charges assessed after the initial lease terms expired and after the Company had exercised its options to purchase the equipment, after which time no lease payments were due under the terms of the lease agreements. The Company intends

Form 10-Q ACXIOM CORPORATION AND SUBSIDIARIES NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued) to defend the case on the merits, based upon CIS' failure to (1) deliver title, (2) make scheduled sub-lease payments to the Company, (3) properly record and acknowledge lease payments actually paid by Acxiom which CIS claims were not paid, and (4) remit property taxes to the proper authorities after the Company paid such taxes to CIS. Under current circumstances, management believes that the ultimate outcome of the litigation will result in a final settlement, if any, substantially lower than the amount noted above. The Company is involved in other various claims and legal actions in the ordinary course of business. In the opinion of management, the ultimate disposition of these matters will not have a material adverse effect on the Company's consolidated financial position or its expected future consolidated results of operations. 5. At its quarterly meeting held on October 26, 1994, the Company's board of directors approved a two-for-one stock split effective January 10, 1995. The split will be effected in the form of a stock dividend. The split is subject to approval by the Company's shareholders of an increase in the number of authorized shares of common stock from 20 million to 30 million at a special meeting of shareholders which is scheduled to be held December 15, 1994. Following shareholders' approval of the additional authorized shares, certificates for the additional shares will be mailed on January 10, 1995 to shareholders of record as of December 27, 1994. 6. On October 27, 1994, the Company reached an agreement in principle to purchase the one-half interest in the Infobase Services partnership owned by ADVO, Inc. In addition the agreement provides that the Company will license the use of ADVO's resident list. The Company will pay ADVO $9 million in cash and provide ADVO with service discounts over the next four years. If the service discounts do not aggregate at least $2.6 million over the four-year period, the yearly shortfall will be paid in cash.

Form 10-Q Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations Results of Operations _____________________ Consolidated revenue was $47.9 million for the quarter ended September 30, 1994, a 31% increase over the same quarter a year ago. The increase of $11.2 million included an increase of $8.4 million under the data management agreement with Allstate Insurance Company, partially offset by a $4.4 million decrease from Acxiom Mailing Services and the U.S. operation of BSA which were recently disposed of. Excluding these effects, U.S. revenue increased 31% due primarily to greater volumes in list and database services. Revenue was flat in the United Kingdom. For the six months ended September 30, 1994, revenue was $94.7 million, a 38% increase over the comparable period a year ago. The Allstate contract accounted for $21.7 million of the increase, again partially offset by decreases at Acxiom Mailing Services and the U.S. operations of BSA of $10.1 million. Other U.S. revenue increased 31% and U.K. revenue declined 11%. For the quarter ended September 30, 1994, operating costs and expenses increased 30% when compared to the same quarter a year ago. Salaries and benefits decreased 3%, computer, communications and other equipment expenses decreased 2%, and other operating costs and expenses increased 6%. Data costs increased $10.2 million principally due to the Allstate agreement noted above. Income from operations for the quarter was 11% of revenue in both years. Operating costs and expenses for the six months ended September 30, 1994 increased 38% over the comparable period a year ago. Salaries and benefits decreased 5%, computer, communications and other equipment expenses increased 3%, and other operating costs and expenses decreased 6%. Data costs increased $25.5 million primarily due to the Allstate agreement. Income from operations was 10% of revenue for the six months ended September 30, 1994, compared to 9% for the first six months of the previous fiscal year. Other expense for the six months includes $500,000 in the first quarter for the estimated cost of disposal of certain assets of the U.S. operation of BSA. The Company's effective tax rate for the quarter was 39% compared to 41% for the same quarter a year ago and 37% for the fiscal year ended March 31, 1994. The Company expects the effective tax rate to remain in the 38-40% range for the fiscal year.

Form 10-Q Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations (continued) Capital Resources and Liquidity _______________________________ Working capital at September 30, 1994, totaled $16.1 million compared to $23.0 million at March 31, 1994. At September 30, 1994, the Company had available credit lines of $31 million of which $7.4 million was outstanding. The Company's debt-to-capital ratio (capital defined as long-term debt plus redeemable common stock plus stockholders' equity) was 24% at September 30, 1994, compared to 33% at March 31, 1994. Cash provided from operating activities was $16.4 million for the six months ended September 30, 1994 compared to $8.9 million for the same period a year earlier. In the current year, investing activities used $4.4 million and financing activities used $11.3 million. The investing activities included $5.3 million collected from sales of assets, primarily from the sales of substantially all the assets of Acxiom Mailing Services and the U.S. operations of BSA, offset by capital expenditures of $9.2 million. Capital expenditures in the same period in the prior year were $15.8 million. Financing activities included payments on long-term debt of $12.0 million. On August 31, 1994, the Company announced the extension of its data center management agreement with Trans Union Corporation which will carry the contract through July, 2002, its full term of ten years. As part of the extension agreement, Trans Union agreed to give up its right to cause the Company to repurchase the 480,000 shares of common stock now held by Trans Union. At the same time, the Company gave up its right to call the stock. Accordingly, the carrying value of the redeemable common stock has been transferred to stockholders' equity. The Company also announced on August 31, 1994, an agreement in principle to sell Trans Union an additional 500,000 shares of newly issued common stock. Under the terms of the agreement, the Company expects to receive estimated proceeds of $12.0 million. The sale is expected to be completed during the third quarter of the fiscal year. As noted in footnote 6 to the consolidated financial statements, the Company has reached an agreement to purchase the one-half interest in the Infobase Services partnership owned by ADVO, Inc. The Company will pay ADVO $9 million in cash and provide service discounts over the next four years totaling at least $2.6 million. The Company is proceeding with plans to build a new 92,000 square foot customer service building on the main campus in Conway, Arkansas and plans to expand its Conway data center to accommodate increasing data processing requirements. These building projects are expected to be completed in the next year at an estimated cost of $12.0 million.

Form 10-Q Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations (continued) While the Company does not have any other material contractual commitments for capital expenditures, additional investments in facilities and computer equipment will continue to be necessary to support the anticipated growth of the business. In addition, new outsourcing or facilities management contracts frequently require substantial up-front capital expenditures in order to acquire existing assets. Management believes that the combination of existing working capital, anticipated funds to be generated from future operations and the Company's available credit lines is sufficient to meet the Company's current operating needs as well as to fund the anticipated levels of capital expenditures. If additional funds are required, the Company would use existing credit lines to generate cash, followed by either existing borrowings to be secured by the Company's assets or the issuance of additional equity securities in either public or private offerings. Management believes that the Company has significant capacity to raise capital which could be used to support future growth.

Form 10-Q ACXIOM CORPORATION PART II - OTHER INFORMATION Item 6. Exhibits and Reports on Form 8-K. (a) Exhibits: 27 Financial Data Schedule (b) Reports on Form 8-K filed during the second quarter: None

Form 10-Q ACXIOM CORPORATION AND SUBSIDIARIES SIGNATURE _________ Pursuant to the requirements of the Securities and Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. Acxiom Corporation (Registrant) /s/ Robert S. Bloom ___________________ (Signature) Robert S. Bloom Chief Financial Officer (Chief Accounting Officer) Dated October 28, 1994

EXHIBIT INDEX Exhibits to Form 10-Q Exhibit Number Exhibit 27 Financial Data Schedule

  

5 THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE CONSOLIDATED BALANCE SHEETS AND CONSOLIDATED STATEMENTS OF EARNINGS AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. 1000 6-MOS MAR-31-1995 SEP-30-1994 1,128 0 34,005 0 0 36,730 109,806 48,370 125,448 20,677 23,355 1,099 0 0 74,583 125,448 0 94,734 0 85,668 745 0 1,257 7,064 2,755 4,309 0 0 0 4,309 .39 .39