Identity resolution with company-level intelligence empowers B2B
marketers to tap into the value of company- and people-based marketing
SAN FRANCISCO--(BUSINESS WIRE)--
LiveRamp®
(NYSE: RAMP), the identity platform powering exceptional experiences,
today launched LiveRamp
B2B, extending its IdentityLink™ identity resolution platform to
business-to-business (B2B) marketers. LiveRamp B2B is a global suite of
solutions tailor-made for B2B marketers, enabling greater marketing
efficiency, precision and reach than ever before. Built on top of
LiveRamp’s best-in-class solutions for B2C marketers, LiveRamp B2B
empowers B2B marketers to activate their first-party data, access the
best third-party audiences globally, and measure the impact of their
marketing initiatives, all in a privacy-conscious way. Together, these
solutions provide a true omnichannel view of the B2B customer, which in
turn ensures that people receive personalized messages that aid in the
discovery of relevant products and services for their professional lives
with control, transparency, and choice.
“B2B marketers have historically lacked solutions that enable them to
unlock the value of their first-party data and leverage third-party data
to power their marketing initiatives, including Account Based Marketing,
and measure the results of their marketing spend," said Pieter De
Temmerman, COO of LiveRamp B2B. "By providing a global enterprise suite
of B2B marketing solutions, LiveRamp B2B now enables omnichannel B2B
onboarding, marketing, and analytics in a way that enables B2B marketers
to see measurable marketing results.”
According to Forrester Research, Inc., B2B marketers can achieve better
business outcomes by prioritizing tools and tactics designed to
“personalize, automate and analyze interactions with customers across
channels.” LiveRamp B2B helps marketers reach these goals by enabling
them to identify and reach their target audience with a level of
precision and personalization with ease at an unprecedented scale.
“As a longtime B2C customer of LiveRamp, we know the value identity
resolution brings to reaching the customer at the right time in the
right channel,” said Gavin Warrener, Director of B2B Marketing of
T-Mobile. “Now, we’re able to leverage LiveRamp B2B to better reach and
understand our B2B customers in new ways, harnessing accurate identity
at the professional and account level.”
Brands can now take advantage of IdentityLink services specifically
tailored for B2B audiences, in the more than 150 markets where LiveRamp
operates. LiveRamp has the largest open, people-centric identity graph,
ingesting more than 7 billion records per minute and connecting to more
than 550 destinations. People-centric targeting and measurement should
be at the core of every marketer’s approach and LiveRamp’s graph
provides sufficient scale to meet marketers’ needs.
For more information about LiveRamp B2B, visit https://b2b.liveramp.com/.
About LiveRamp
LiveRamp provides the identity platform leveraged by brands and their
partners to deliver innovative products and exceptional experiences.
LiveRamp IdentityLink connects people, data, and devices across the
digital and physical world, powering the people-based marketing
revolution and allowing consumers to safely connect with the brands and
products they love. For more information, visit www.LiveRamp.com.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20190306005236/en/
Havas Formula on behalf of LiveRamp
Alyssa Niemiec, 650-862-8920
liveramp@havasformula.com
Source: LiveRamp